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The Inner Changemaker Podcast with Jay Wong | Build The Right Business and Brand To Create Your Legacy

We interview game-changing entrepreneurs on mastering yourself and being on a journey of choosing legacy and currency. (Grant Cardone, Tom Bilyeu, Lisa Nichols, Bob Proctor, Naveen Jain, Vanessa Van Edwards, Tucker Max & many more) Each week, this show will deliver to you an insight and/or idea that has the potential to change the way you operate your life as well as your business. This content will serve as a reminder for all of us to step into the BEST versions of ourselves in the moments in life that matter the most. Being a #changemaker means that we have not chosen the easiest path. There is additional pressure on us to deliver. Every.Single.Time. To showcase true results over just talk. To make a commitment to leading others around us. To have the courage and willingness to master ourselves first. It’s time to become a #changemaker, forget about the status quo and make those dreams your new reality. Your host; Jay Wong recently got named as one of the Top 40 Millennial Influencers to follow in 2018, is an award-nominated podcast host and Founder of Podcast Your Brand™ an accelerator program responsible helping dozens of movement leaders and entrepreneurs break through the noise of their marketplace through launching top-100 podcasts so that they can put a voice behind their products and services. Join the family at http://www.theinnerchangemaker.com/tribe
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The Inner Changemaker Podcast with Jay Wong | Build The Right Business and Brand To Create Your Legacy
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Nov 16, 2018

If you want to make money from your content, you need to treat it like any other business.

Building your brand means learning how to find your target audience online and figuring out how to reach them.

Who is your target market?

Be specific about who you want to communicate with. Research their interests and their habits. Find out who they’re listening to – who the influencers are in this niche.

Now that you’ve begun your market research, you’ve taken the first step towards learning how to promote a podcast.

Once you know who your target audience is, work towards discovering where they hang out. If you want to know how to find your target audience online, get inside their heads and observe how they think and feel.

Imagine that you’re a member of your target audience – what are you doing right now? What kind of social media websites are you visiting?

Younger people would be on Instagram and Snapchat. Older, corporate-minded types are probably on LinkedIn and Facebook.

Now that you’ve identified your marketing channels, filter out the noise and find your demographic. You don’t want to get too specific at first – cast your net as wide as you can.

Try to get your message out on all the relevant media you can find. For instance, if you’re targeting entrepreneurs in their 30s, get active on LinkedIn, Instagram, and Facebook. What blogs are they reading? Can you get your writing featured in any publications in the entrepreneurial niche? Get the word about your podcast out there!

Understanding how to promote a podcast needs a lot of work at the beginning. The importance of knowing how to find your target audience online can’t be overstated when you’re first starting out.

Once your audience grows, you’ll start to benefit from word of mouth. Keep up your content quality, and your target audience will look for you.

Love to hear your feedback here: 
www.thejaywong.com/social  

Apply To The Legacy Driven Entrepreneurs Community and the discussion here (it’s FREE): 

Are you enjoying the podcast? Listen to the episode here and leave us a review: 

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Want to grab my NEW audio training? Grab a FREE copy of "How To Be The Leader You Truly Are":
http://www.theinnerchangemaker.com/leadership

Launching a podcast? Grab my Podcast Creation Roadmap: 
http://www.theinnerchangemaker.com/roadmap

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